Your company's journey and dynamic in the market is ever-evolving. We design for your corner of the market:
New, Founder-driven Companies Entering the Market
At this stage, a business is at its most malleable, and most receptive to market indications. We would work on your visual identity, website and communications to become a tool to gather inputs, and test our understanding and assumptions in positioning. This is how Hub Flx used their initial design outputs.
We Take an
Organic Approach
1.
Year 1 websites with content elements that gauge target audience’s areas of interest/engagement, organically.
2.
Pre-launch testing with your circle of allies to verify approach. Testing really helped me and the Adorin founders to verify the impact of the message.
3.
I look at social outreach at this stage to have a strategically small target. You identify key people/companies, and then we build a digital profile that supports you when you reach out to them.
Established Players
Looking to Evolve
So much can change in 5 years. Some of the companies I have worked with have between 10 and 35 years’ presence in the market. We work on a rebrand usually when they - expand their reach, want to reposition from legacy to contemporary and on the market pulse, or find that their audience segment with the most potential has changed.
Realign Branding, New Business Goals and the Core of the Company
1.
Here the goal can span from pure visual impact, like for Why Waste? - to an updated communication strategy and visual profile on web and LinkedIn, like with AdvanceTech.
2.
Over the years, the behaviours and the culture of the audience you have nurtured can change. Reconnecting is about refreshing the conversation.
3.
Platforms of communication and touchpoint interfaces change, as technology evolves. We adapt your profile to new formats.
Building Advocacy over Awareness
I approach branding as the kind of connection a company or idea has to its customer, founder, employees, customer and audience.
I do not grow audiences. I craft the relationship you have with your audience.
Services
We Begin with Discovery
-
Workshops to define the Positioning
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Visual Language and Messaging
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Collating company literature into a comprehensive brand background
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Examining specific segments/traits of the target audience
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Setting the Visual direction
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Identifying Communication points
Core Design Outputs
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Identity Design and Branding Collaterals
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Great corporate websites that champion content. Visualised from scratch or rapidly developed, built and hosted on wix studio.
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Dynamic elements and Interactions
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Bespoke Illustrations and image-making
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Curating Assets across multiple stock libraries
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Pre-launch Testing, questionnaire and iterations
Branding for LinkedIn
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Narrative and Messaging and Campaign management
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Post writing and Design
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Regular review of LinkedIn Analytics
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Developing a simple toolkit for clients to self-manage.
Editorial Design
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Designing Catalogues, Annual Reports, Curriculum Guides, Brochures and Conference Programs
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Illustrations, Vector Art and Information Design
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Content structures and Navigability across Digital and Print Outputs
I Bring You the Most Value When
We go deep in the discovery stage
In-depth discussions with the core/founding team to define the business plan, the dependencies and goals. What is critical for me are the prep materials. Investor docs, go to market and BD plans, to help me draw from more specific scenarios and ask more grounded questions.
We iterate
A soft launch for the first cut is a strong step in getting feedback from a cross-section of your close network. This can verify our thinking or reveal a critical change or gap that we can address. Ideally, we would revisit performance after a period of time, and re-adjust for the win.
We take the time we need
My timelines are slightly longer than what others may propose in the market: because I do research, we review and test, I craft bespoke elements across outcomes, if we use stock images then I curate the collections so they feel considered and made for the brand, and the market it serves.
We communicate regularly
It is the conversations I have with you and your core partners during brainstorming, but also, during production feedback sessions that most develops the design. We want to craft a differentiator for your company that serves you best.
I Bring You the Most Value When
We go deep in the
discovery stage.
In-depth discussions with the core/founding team to define the business plan, the dependencies and goals.
What is critical for me are the prep materials. Investor docs, go to market and BD plans, to help me draw from more specific scenarios and ask more grounded questions.
We iterate.
A soft launch for the first cut is a strong step in getting feedback from a cross-section of your close network. This can verify our thinking or reveal a critical change or gap that we can address. Ideally, we would revisit performance after a period of time, and re-adjust for the win.
We take the time we need
My timelines are slightly longer than what others may propose in the market: because I do research, we review and test, I craft bespoke elements across outcomes, if we use stock images then I curate the collections so they feel considered and made for the brand, and the market it serves.
We communicate regularly
It is the conversations I have with you and your core partners during brainstorming, but also, during production feedback sessions that most develops the design. We want to craft a differentiator for your company that serves you best.
Mentions
Conference Design Partner
RESONANT CONNECTIONS:
Ten Years of the RMA
Southeast Asia Chapter
and Beyond
2026
Part of showcase, and
published in the glossary
'Distributary' and 'Rasa'
River Landscapes:
A new Glossary
Science Gallery Bengaluru
2025 and 2026
Published in
It’s Freezing in LA!
Open Fringe Status was
published in the climate
magazine’s 2020 Issue
2020
Featured on UNICEF India
on Facebook for WW?
My Illustrations for Why Waste? were featured on
UNICEF's Facebook page
2021